Your AI Creative Director

Never wonder what ad to create next.

SBRAI learns your Brand, studies your winning ads and remembers what you've already tested — so every new Creative starts with context instead of a blank page.

Creative Memory · Winner DNA · Concepts · Production · Generator-Ready Prompts

WinnerWinner

Pay Once vs Monthly — Demo v3

Video · Faceless · 21s

MetaLive 14d
Winner DNA · Preserve
  • One-time payment contrast
  • Real product demonstration
  • Clear recurring-cost objection
Concept

Pay Once vs Monthly

From Winner DNA · Exploit

Video · FacelessPromising
My next move

Test a second execution

The first Build is promising, but the Concept is still under-tested.

Build variant

Creative amnesia

Your brand is learning from every ad.
But where is that knowledge going?

Your Creative history gets scattered across ad accounts, folders, spreadsheets, chats and production tools.

A Winner gets copied. A Loser gets forgotten. A good Concept gets confused with one bad execution. Then next week, the team starts again.

SBRAI turns that history into Creative Memory.

AdsDriveNotionScreenshotsPromptsFoldersSpreadsheets
SBRAI symbolSBRAI
Creative Memory
Pay Once vs MonthlyWinner
Three Steps, Not TenPromising
Stop Doing It ManuallyLoser
What's Actually InsideUntested

Your brand shouldn't forget what it learns.

SBRAI connects the strategic idea behind every Creative with the executions you actually test. So instead of remembering only "this ad won", you can remember what the Concept was, which execution ran, where it came from, what happened and what deserves another test.

Creative Memory

Build a Creative Memory instead of starting from zero.

One Creative result does not define the entire idea. SBRAI keeps Concepts and executions connected so your testing history stays useful.

Concept

Pay Once vs Monthly

Big idea: stop turning a simple purchase into another monthly bill.

4 executions tested

Static Comparison

Winner

UGC

Promising

Product Demo

Live

Carousel

Untested

One idea. Multiple executions. Different evidence.

Concept ≠ Execution

Winner DNA

Don't just copy your Winners.
Understand what deserves to survive.

SBRAI separates strategic signals from execution details.

It distinguishes observation from interpretation, and does not pretend to know exactly why an ad won when the evidence cannot prove it.

Observed Winner message

“Pay once. No monthly subscription.”

Preserve
  • One-time payment contrast
  • Real product demonstration
  • Clear recurring-cost objection
Don't copy blindly
  • ×Exact actor
  • ×Exact background
  • ×Exact camera angle
  • ×Exact editing style
Next move

Turn the recurring monthly cost into a visual comparison

Keep the one-time payment contrast and the product demonstration. Change the actor, the setting and the pacing.

Observation: the demo appears in the first 3 seconds of every Winner Build.

Interpretation: may reduce scepticism early — evidence is not conclusive.

Exploit Winner

Built on timeless advertising principles

AI speed.
Direct-response thinking.

SBRAI doesn't create advertising ideas from random inspiration. Its strategic methodology considers the principles behind decades of effective direct-response advertising: market desire, customer awareness, market sophistication, specific problems and desires, offer, proof, objections, differentiation, mechanism, specificity, visual demonstration and psychological motivation.

Market
Desire
Awareness
Angle
Big Idea
Concept
Hook
Execution
Test
Memory
Next Move

The AI provides speed. The methodology provides discipline.

Not more ideas. Better reasons for creating them.

How it works

Five steps, one loop.

01

Teach SBRAI your Brand

Products. Audience. Problems. Desires. Objections. Claims. Voice of Customer. SBRAI creates your Brand Brain.

02

Start with a Winner — or without one

Upload an ad that has already worked and SBRAI analyzes its Winner DNA. No Winner? Start from Brand Discovery.

03

Find the next Concept

Exploit useful Winner DNA, or Explore new territory. SBRAI recommends one direction first — you can always see alternatives.

04

Turn strategy into something producible

Concept → Hook → First Frame → Script → Scenes → B-roll → Production. No blank page.

05

Test. Remember. Repeat.

Mark the Creative Winner, Promising, Average, Loser, Live or Untested. SBRAI keeps the result connected to the original Concept.

Next move

SBRAI doesn't just give you more options.
It recommends the next move.

Recommended

My next move

Test another execution of
Pay Once vs Monthly

The first execution performed well, but the Concept has only been tested in one format.

Build variant

See other options

Production

From "good idea" to "record this now."

A Creative strategy is useless if it never gets produced. SBRAI turns your Build into concrete actions, one task at a time.

Shot 1 / 6Ready

Screen recording

Show the checkout screen.

  • Highlight the one-time price.
  • Record for 6–8 seconds.
  • No voice required.
Done

Already use Higgsfield, Veo, Kling or another creative tool?

Keep using them.

SBRAI isn't trying to replace your production stack. It gives your production tools something they usually don't have: the Creative Memory of your Brand.

  • what you're testing
  • why you're testing it
  • what came before it
  • what the Concept is
  • which execution you're building

SBRAI decides. Your favorite tools produce.

Prompt Studio

Stop explaining your brand to every AI tool.

SBRAI already knows your Brand Brain, Winner, Concept, Hook, Script, Scenes, Claims and production plan. Prompt Studio compresses that context into execution instructions.

Creative

Pay Once vs Monthly — Video — Faceless

Generator

Higgsfield Video

Reference

Prompt Only

Master prompt

Vertical 9:16, faceless product demo. Open on a side-by-side
visual: "€199 once" vs "€29 / month, forever". Show the real
checkout screen, no stock footage. Cut to the product in use
at 0:05. Tone: calm, specific, direct-response. State the
one-time payment fact only — no unverified claims.

No winning ads yet? Start anyway.

SBRAI can discover new creative territory directly from your Brand Brain — products, audience, problems, desires, objections, offer, differentiators and Voice of Customer.

Start Brand Discovery

Creative learnings

See what your creative history is actually telling you.

SBRAI reports what it can observe — "this angle appears in 3 Winner Builds" — instead of claiming to know why you win.

Repeated evidence

One-Time Payment

5 tests · 3 Winners · 1 Promising

Underexplored

Before / After Comparison

1 test

Heavily used

Product Demonstration

11 creatives

Unresolved

UGC Testimonial

Insufficient evidence

From scattered Creative work to one Creative system.

Without SBRAI

  • Folders
  • Ad accounts
  • Random prompts
  • Notes
  • Spreadsheets
  • Forgotten tests
  • Unclear next step

With SBRAI

  • Brand Brain
  • Winner DNA
  • Concept lineage
  • Creative Builds
  • Production
  • Prompt Studio
  • Test History
  • Next Move

One Creative system. One memory.

Built for people who need new ads constantly.

Performance Marketers

Turn testing history into the next creative direction.

Founders

Stop carrying Creative strategy in your head.

Creative Strategists

Keep Concepts, execution and performance connected.

Agencies

Build structured Creative Memory across Brands.

SBRAI is not another AI video generator.

It doesn't compete on "generate 100 videos". It exists to answer:

What should we create?What have we already tested?What did we learn?Which execution deserves another test?What should we do next?

Pricing

One plan. Founding Beta.

SBRAI Founding Beta

€29 / month

Everything you need to build your Brand's Creative Memory.

  • Brand Brain
  • Winner DNA
  • Brand Discovery
  • Exploit / Explore
  • Creative Concepts
  • Creative Builds
  • Guided Production
  • Recording Mode
  • Prompt Studio
  • Creative Testing Memory
  • Next Move Recommendations
  • Beta improvements

Generous AI usage included during beta.

Founding Members keep their Founding price while their subscription remains active.

Join the Founding Beta

Cancel anytime.

Questions.

SBRAI symbol

Your next Creative shouldn't start from zero.

Build the memory that connects your Brand, Winners, Concepts, executions and results.

Start building your Creative Memory

SBRAI — Your AI Creative Director